This area primarily encompasses two key specializations: Entrepreneurship and International Business, along with foundational courses in communication and law. Each of these components is vital in shaping well-rounded professionals who can effectively navigate the complexities of today’s business environment. The objective of this specialization is to equip students with essential skills and knowledge of the global marketplace, preparing them for successful careers and enabling them to excel in diverse and dynamic settings.
Welcome to the Department of General Management Area at GD Goenka University!
The General Management area builds a strong foundation for navigating the complexities of entrepreneurship and international business. It blends critical thinking, strategic insight, and global awareness to prepare professionals who can adapt and excel in diverse environments.
Through platforms like the E Cell and IB Club, students engage in debates, innovation forums, and interactions with industry experts, translating classroom learning into real opportunities.
With over sixteen years of academic and industry exposure, I encourage an approach rooted in curiosity and initiative—qualities that open doors to lasting impact in the business world.
Dr. Neetu Ahmed
Area Chair – General Management
Highlights
Students club and societies
E-Cell: To cultivate students’ entrepreneurial spirit and harness their potential for innovative, forward-thinking ideas, we offer mentorship and support. This is accomplished through speaker sessions with industry leaders, workshops, and events like Innospark, Udyami Bazar designed to foster entrepreneurship and encourage students to share ideas that contribute to growth and development.
IB Club: The IB club activities are planned and carried out by student coordinators with guidance from the relevant faculty members. A wide range of events, including seminars, debates, quizzes, are regularly organized to develop the essential skills needed for success in the corporate world. The club hosts industry experts for guest talks and seminars. The IB Club invites students from all majors to engage in discussions about business and economic issues at both local and international levels.
BBA
International Business:
Fundamentals of International Trade
International Market Research
India, Global Trade and WTO
Global Logistics Management
International Trade Documentation
International Business Laws
International Business Strategy
International Money and Finance
Cross Cultural Issues in management
International Negotiations and Global Sourcing
BBA
Entrepreneurship:
New Venture Planning I
Social Entrepreneurship
Entrepreneurial Marketing
New Venture Planning II
Entrepreneurial Behaviour and Learning
Innovation
Project Management
E-Commerce & Digital Marketing
Financial Markets Institutions and Services
Entrepreneurial Finance and Fund Raising
MBA
International Business:
International Trade Theory and Policy
Global Financial Markets
Export Import Management and
Documentation
WTO and International Business Laws
Foreign Exchange Management
International Trade Logistics and Sourcing
MBA
Entrepreneurship
Social Entrepreneurship
Opportunity Recognition and Idea
Generation
Entrepreneurial Finance
Business Models in New Ventures
Design Thinking & Innovation
Vision
To prepare globally competent management professionals by imparting quality education and enabling research in business, management and entrepreneurship for sustainable growth and development.
About Us